EXPERIENTIAL DESIGN
This section will highlight both Hell City and Game Island.
Game Island
When the guys that owned VGMX wanted to open an in-mall kiosk that specialized in retro-gaming, toys and cool stuff - they called me in and we decided an entire new identity was in order! They wanted me to do more than just logowork, and had me brand the entire kiosk, retail fixtures, employee id/badges, gift and rewards cards, merch bags, signage… the whole enchilada!
HELL CITY TATTOO FEST
I have been doing event design for the Hell City Tattoo Festival since 2016, and let’s just say these guys KEEP ME BUSY. Owner Durb Morrison is a global fixture in the world of Tattooing and Hell City is the biggest, best and most well-attended tattoo festival on the planet!. Truthfully I couldn’t be more proud of what I’ve been able to do for them, and to this day I get really jazzed up once everything is set up for the event and I walk through the entrance doors for the first time. …A tattoo convention affords me the opportunity to have A LOT of creative freedom, and honestly impressing these guys (who are all INCREDIBLE artists), is one of my great joys in life. the first year we developed a solid brand for the fest and made new signage, banners, large-format pieces, featherflags, t-shirt designs, infographics, directional maps, stage fixtures and a full backdrop to bring the whole thing together! Even though we re-brand the logowork EACH YEAR to reflect the assets of the contributing illustrator for that year, we keep the 2016-17 brand as the overall owner of the festival itself.
